Product Management is a core function of a product organization and hence cannot be outsourced. It drives the core product strategy, the roadmap and priorities based on the market and the customer groups. Starting from the founders to the leadership teams, everyone should have a product manager hat on when required. So even if there is no or a very small product management team, the function is typically taken care of by a combination of all of these people.

Even the other teams like engineering contribute to product management in big ways. At the same time, product management requires a lot of detailed research and documentation which often become a bottleneck for decision making and proceeding further to the next steps like development. Then as you hire more new PMs, training them on Product Management itself becomes a challenge starting from the creation of the training material. And then there are those other areas which are not urgent but at certain stages can be very important like creating user groups, showing thought leadership, filling up large applications for awards and analyst nominations etc.

Those are the areas where the Extended Product Management As-A-Service (EPAAS) can be a very useful augmentation to speed up the time to market. At Pratishthan, we look at EPAAS as an extension of your PM bandwidth that can be used from time to time for short or long bursts. Some of the services that can be provided by this extension of your team are given below.